MailerLite pricing, checked: what 250 subscribers and 2,500 emails get you, and every paid step after
Last updated 2026-09-25 · By Smart Pick Desk editors · Prices read on MailerLite's pricing page on 2026-09-20 and re-read on 2026-09-25; help centre and terms read on 2026-09-25 · We have not used MailerLite · How we checked ↓
The short answer
MailerLite lists Free, Comfort, Power and Enterprise. Its free plan is small but includes automations, and its paid plans are priced by list size — with one twist: on Comfort, sending more email can move you up a tier too.
- Free: 250 subscribers, 2,500 emails a month, 3 automations. Those are the numbers on the Free card.[1] They were cut on June 16, 2026, from 500 subscribers and 12,000 emails.[2]
- Comfort starts at $10.80 a month billed yearly, $12 billed monthly. That is the 500-subscriber tier. At 10,000 it is $80.10 billed yearly. Its monthly email allowance is 10 times the top of your tier.[1]
- Power starts at $22.50 billed yearly, $25 monthly, and removes the usage caps: unlimited emails, automations, forms, sites and seats.[1]
If you want one sentence: MailerLite's free plan fits a small list that needs a welcome sequence, and its first paid plan costs little at small sizes as long as you watch both your subscriber count and your sending.
On this page
At a glance
| Subscribers | Comfort, billed yearly (per month) | Comfort, billed monthly | Comfort emails a month | Power, billed yearly (per month) | Power, billed monthly |
|---|---|---|---|---|---|
| 500 | $10.80 | $12 | 5,000 | $22.50 | $25 |
| 1,000 | $17.10 | $19 | 10,000 | $35.10 | $39 |
| 2,500 | $29.70 | $33 | 25,000 | $44.10 | $49 |
| 5,000 | $44.10 | $49 | 50,000 | $62.10 | $69 |
| 10,000 | $80.10 | $89 | 100,000 | $116.10 | $129 |
| 15,000 | $116.10 | $129 | 150,000 | $161.10 | $179 |
| 25,000 | $161.10 | $179 | 250,000 | $215.10 | $239 |
| 50,000 | $287.10 | $319 | 500,000 | $350.10 | $389 |
Steps of MailerLite's subscriber slider, read in both billing positions on 2026-09-20; Power's monthly emails are unlimited at every step.[1] On 2026-09-25 we re-read the default view (500 subscribers): “Comfort $10.80 per month. Power $22.50 per month.”, with “$129.60/year up to 500 subscribers” and “$270.00/year up to 500 subscribers” — unchanged.[1] Enterprise starts above 200,000 subscribers with custom pricing.
A pattern the table shows: some prices repeat across the two plans. Comfort at 5,000 subscribers is $44.10 a month billed yearly, the same as Power at 2,500; Comfort at 15,000 matches Power at 10,000 ($116.10). The billing help says paid tiers range “from 500 up to 200,000 subscribers”.[4]
How we checked this (and what we did not check)
Last updated 2026-09-25 (first version). Every number and quotation here comes from MailerLite's own pages. Prices change — confirm on the official page before you sign up.
What we did. On 2026-09-20 we opened mailerlite.com/pricing in a browser with no account and recorded Comfort and Power at every subscriber step, billed monthly and yearly, with Comfort's monthly email limit. On 2026-09-25 we saved the page again with its FAQ answers opened and checked the default step against the earlier record. The same day we saved four help-centre articles (the Free plan update, the 14-day trial, plan and billing, cancelling) and MailerLite's Terms of Use. Wording in quotation marks is copied from those saved pages word for word, and a script checks every quotation against the saved text.
What we did not do. We have not used MailerLite. There is no account, no screenshot of the product and no view here on the editor or deliverability. We show no MailerLite logo or screen until we have MailerLite's written permission to do so: every image is a chart we drew from the numbers. When we opened the Free plan update FAQ, one click led to the related 14-day trial article, and the answers on the update page itself were not saved; we quote the update page only for the changes it lists at the top.
What that leaves. MailerLite's prices, its counting rules for subscribers and sends, and its billing terms, as published.
What the Free plan includes
The Free card reads “Up to 250 subscribers” and “2,500 monthly emails”, and lists, among its core features, “3 automations”, “1 website & 1 landing page”, 3 signup forms and 2 user seats.[1]
The billing help article adds the details behind those numbers: the Free plan “covers your first 250 active subscribers and the ability to send up to 2,500 emails every 30-days.”[4] The update article sets the feature limits at “Free users can have up to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website (up to 5 pages).”[2] And: “The limits apply to active or published items; drafts are not counted.”[4]
Two things are not on Free. The comparison table puts “Remove MailerLite logo” on the paid side, and the pricing FAQ says “On Free, API and MCP access is limited and doesn't include sending.”[1] Support on Free is community support.
The arithmetic of the two limits matters more than either number alone. 2,500 emails a month spread across 250 subscribers is 10 emails per subscriber per month. A weekly newsletter to a full list of 250 uses about 1,000 to 1,250 sends a month (four or five issues), leaving room for a welcome sequence. The limit you will hit first is the 250 subscribers.
The June 2026 change to the free plan
MailerLite's help centre records a change: “On June 16, 2026, MailerLite’s Free plan was updated”.[2] It lists four changes.
- “Subscriber limit was reduced from 500 to 250 active subscribers.”
- “Sending limit was reduced from 12,000 to 2,500 monthly emails.”
- “Account user limit was increased from 1 to 2 seats.”
- More features were unlocked for free users, among them custom campaign and landing page templates, blogs, promotional pop-ups and the HTML campaign editor.[2]
The billing article says new paid pricing arrived the same day: “New pricing was introduced on June 16th, 2026.” Existing paid plans move to it at their next renewal or on a manual change.[4]
Why this matters to you: articles and videos made before mid-2026 describe a free plan twice this size. If a source says MailerLite is free up to 500 or 1,000 subscribers, it predates the change.
Comfort vs Power: the limits that differ
The page opens with a claim about the paid plans: “Every paid plan gets our full feature set. You only pay more for a bigger list or more sending.”[1] The plan cards then print usage limits that do differ, and a few items only on Power, such as multiple automation triggers and partner discounts.[1] The pricing FAQ puts it this way: “Pricing is based on usage, not feature access.”[1]
| Limit | Free | Comfort | Power |
|---|---|---|---|
| Monthly emails | 2,500 | 10 × the top of your tier | Unlimited (fair use) |
| Active automations | 3 | 50 | Unlimited |
| Websites and landing pages | 1 website & 1 landing page | 10 combined | Unlimited |
| Active forms | 3 | 10 | Unlimited |
| Digital products or bookings | 1 | 5 | Unlimited |
| User seats | 2 | 3 | Unlimited |
| Support | Community | 24/7 email | 24/7 live chat & email |
From the plan cards and comparison table[1] and the billing article, which lists “Comfort plan - 50 automations, 10 forms, 10 landing pages and websites combined, 5 digital products.”[4]
Billed yearly, Power costs $11.70 a month more than Comfort at 500 subscribers ($22.50 against $10.80) and $36 more at 10,000 ($116.10 against $80.10). What you buy with it is the absence of counting: no email allowance to watch and no limit on automations or pages.
How sending is counted, and why it matters on Comfort
On Kit and beehiiv, sending more does not change the price. On MailerLite's Comfort plan it can.
- The allowance. Comfort gives 10 times the ceiling of your tier each month, and “The multiplier is based on the top of your tier, not your exact subscriber count.”[1] On the 1,000 tier that is 10,000 emails whether you have 200 subscribers or 900.
- What counts as a send. a send “counts as one email to one subscriber”, so one campaign to 500 people uses 500.[1]
- What happens at the ceiling. The pricing FAQ says you can upgrade to Power or wait for the allowance to refresh.[1] The billing article says, for monthly plans, “If the number of monthly sent emails exceeds the plan limit, your plan will be upgraded as well.”[4] The Terms of Use say “If you exceed your subscriber quota or monthly email limits, you will be automatically upgraded and charged for the corresponding tier.”[6]
So the FAQ describes a choice and the billing article and the terms describe an automatic upgrade. We have not asked MailerLite how the two fit together. The practical reading: on Comfort, ten emails per subscriber per month is the line. A daily newsletter to your whole list goes over it; a weekly one does not.
How subscribers are counted
MailerLite counts active subscribers, and it counts them over the whole billing cycle.
- “Subscribers who have unsubscribed or bounced don't count.”[1]
- But within a billing cycle, “any address that was active at any point during the cycle counts toward your limit, even if it’s deleted later”.[1] MailerLite's own example: delete subscribers on April 1 with a billing date of April 5, and they count until April 4.
- “Please keep in mind that deleting subscribers and re-uploading new ones to bypass the limits of your plan violates our terms of service.”[4]
What this means for list cleaning: clean before your billing date, not after it, if the aim is a lower tier. And on the Free plan, a burst of sign-ups that you later delete still counts toward 250 for that cycle.
Going over a limit: free and paid are treated differently
- Free, over 250 subscribers: “For free accounts, when the number of active subscribers exceeds the 250 active subscriber limit, sendings will be locked (campaigns + automation).”[1] You either remove subscribers or pay.
- Free, over a feature limit (for example a fourth active automation): the billing article says you “will not be able to import subscribers, send emails, and create/activate/edit automations, forms, websites, landing pages, or digital products until you reduce your use or upgrade your plan.”[4]
- Paid, over the subscriber tier: “For paid accounts, when the number of active subscribers exceeds the current subscriber limit, the subscriber limit will automatically increase and your credit card will be charged for the next pricing tier.”[1] The billing article says the charge is pro-rated for the rest of the cycle.[4]
- Paid, over a feature limit: “Exceeding your feature use limits will not trigger an automatic upgrade”; on Comfort you cannot create or activate more of that item until you reduce use or upgrade.[4]
Monthly or yearly: 10% off, with two renewal rules
The slider shows “Save 10%” on yearly billing, and the billing article confirms: “For annual plans, you’ll automatically get a 10% discount.”[1][4]
| Plan and list size | Monthly price | 12 monthly payments | Billed yearly | Less over a year |
|---|---|---|---|---|
| Comfort, 500 | $12 | $144 | $129.60 | $14.40 |
| Comfort, 1,000 | $19 | $228 | $205.20 | $22.80 |
| Comfort, 5,000 | $49 | $588 | $529.20 | $58.80 |
| Comfort, 10,000 | $89 | $1,068 | $961.20 | $106.80 |
| Power, 500 | $25 | $300 | $270 | $30 |
| Power, 1,000 | $39 | $468 | $421.20 | $46.80 |
| Power, 10,000 | $129 | $1,548 | $1,393.20 | $154.80 |
Monthly and yearly prices from the pricing page.[1] The 12-month and difference columns are our arithmetic.
Two lines in the Terms of Use sit next to each other and are worth reading together. Section 3.4: “New MailerLite clients can secure the current pricing for the upcoming year by signing up for an annual plan.” Section 3.6: “All plans – whether monthly or annual – renew at the then-current price applicable at the time of renewal, which may differ from the price paid in the prior period.”[6] So a yearly plan fixes the price for that year, not for the next one.
Other billing rules from the help article: switching from monthly to annual takes effect at checkout,[1] a yearly plan that grows mid-year is charged a pro-rated amount straight away,[4] and a paused plan costs nothing for two months — “It is only possible to pause a subscription once per calendar year.”[4] Discounts do not stack: “We can only apply one discount at a time.” The FAQ says “nonprofit organizations receive a 30% discount on MailerLite's paid plans”.[1]
The 14-day trial
Every new account starts with a trial of paid features. The trial article says “it is not necessary to add any payment methods or purchase a plan to take advantage of the trial”, and sets its limits: “During your 14-day premium trial, you can add up to 250 subscribers and send up to 2,500 emails.”[3]
Some paid features are left out of the trial, including custom domains and the “Option to remove MailerLite logo”.[3] When it ends: “When your trial ends, no data in your account will be lost or deleted; however, your account will revert to the Free plan.”[3] The same article warns that automations using multiple triggers stop working and need Power to restart.
In practice the trial is a way to see paid features on a free-sized list; it does not let you import a large list before paying.
Cancelling, refunds and tax
- Cancelling. “When you cancel your plan, you will keep your current plan until it expires, but you will not be automatically charged for the next month.”[4] The account then moves to Free. “All your data, including subscribers, campaigns, and reports, will remain intact in your account when you downgrade to a free plan.”[5]
- Over 250 when you cancel. The cancel article says you need to reduce active subscribers to 250 or fewer for the downgrade to succeed, and “If this is not done, there may be restrictions on sending campaigns until the limit is met.”[5]
- Domains. “Canceling your subscription removes access to custom domains”, and “Your sites will still be hosted on the default MailerLite URL.”[5]
- Refunds. Section 18 of the Terms of Use (the page reads “Last updated on September 22, 2026”): “We are required to provide a refund only if we terminate our Services to you without cause before the end of a year for which you have paid.” It lists cases with no refund, including forgetting to cancel and buying the wrong plan by mistake, and says any discretionary refund can only be made within 30 days of the last transaction date.[6]
- Failed payments. MailerLite will retry “every 24 hours for up to 7 days”; if all attempts fail, the account is downgraded to Free.[6]
- Tax and currency. The pricing page: “All prices may be subject to applicable taxes.”[1] The terms say prices on the pricing page “are exclusive of VAT and/or sales tax”, and the billing article: “MailerLite accepts payments in EUR and USD.” — chosen from your billing address.[4][6]
Which plan fits which situation
| If you are… | Look at | Why, from MailerLite's pages | Watch out for |
|---|---|---|---|
| Starting a small list and want a welcome sequence | Free | 3 automations, 250 subscribers, 2,500 emails a month[1] | Sending locks above 250 active subscribers[1] |
| Past 250 subscribers and sending weekly | Comfort, from $10.80 a month billed yearly | 50 automations; emails = 10 × your tier[1][4] | Sending past the allowance can move you up a tier[4][6] |
| Sending often, or needing many automations, pages or seats | Power, from $22.50 a month billed yearly | Unlimited emails (fair use), automations, forms and seats[1] | The gap over Comfort grows with list size |
| Cleaning a list to save money | Any paid plan | Unsubscribed and bounced contacts do not count[1] | Deleted addresses count until the billing date[1] |
| Thinking of paying yearly | Comfort or Power | 10% off[4] | Renews at the then-current price; narrow refund terms[6] |
See MailerLite's own pricing page
Comparing it with Kit? Kit vs MailerLite lines the two price lists up at each list size; its paid prices come from the same 2026-09-20 reading as this page. Other price lists: Kit pricing, checked and beehiiv pricing, checked.
Questions people ask
Is MailerLite free?
There is a Free plan listed with up to 250 subscribers and 2,500 monthly emails, 3 automations, 1 website and 1 landing page, and 3 signup forms.[1]
Did MailerLite's free plan change?
Yes. On June 16, 2026 the subscriber limit went from 500 to 250 and the sending limit from 12,000 to 2,500 monthly emails; seats went from 1 to 2 and more features were unlocked.[2]
How much is MailerLite per month?
At 500 subscribers, Comfort is $12 billed monthly or $10.80 a month billed yearly ($129.60 a year); Power is $25 or $22.50 ($270 a year).[1] See the full table.
Does sending more emails raise the price on MailerLite?
It can on Comfort: the allowance is 10 times the top of your tier, and the billing article says exceeding it upgrades the plan.[1][4] Power lists unlimited monthly emails under a fair use policy.
Do deleted subscribers still count on MailerLite?
Within the same billing cycle, yes; unsubscribed and bounced contacts do not.[1]
Can I get a refund from MailerLite?
The Terms of Use require a refund only if MailerLite ends the service without cause before the end of a paid year, list cases with no refund, and limit any refund to 30 days from the last transaction.[6]
Do you get paid if I sign up?
Not from this page — it has no affiliate links today. If that changes, it will say so at the top, and each link will be marked.
Sources and check log
| # | Source | URL | Checked | How |
|---|---|---|---|---|
| 1 | MailerLite, Pricing (plan cards, slider, comparison table, FAQ) | mailerlite.com/pricing | 2026-09-20 (every step, both billing positions); 2026-09-25 (default step and FAQ re-read) | Opened in a browser with no account; page text saved |
| 2 | MailerLite help, Free plan update: What you need to know | mailerlite.com/help › free plan update | 2026-09-25 | Page text saved (top section; FAQ answers not saved) |
| 3 | MailerLite help, What is included in MailerLite’s 14-day premium trial? | mailerlite.com/help › 14-day trial | 2026-09-25 | Page text saved (reached from the free plan update page) |
| 4 | MailerLite help, Everything about your subscription plan and billing | mailerlite.com/help › plan and billing | 2026-09-25 | Page text saved |
| 5 | MailerLite help, What happens when I cancel my subscription? | mailerlite.com/help › cancel | 2026-09-25 | Page text saved |
| 6 | MailerLite, Terms of Use (Sections 3 and 18) | mailerlite.com/legal/terms-of-service | 2026-09-25 | Page text saved |
Change log
- 2026-09-25 — First version. Price ladder from 2026-09-20; the default step re-read unchanged on 2026-09-25; help centre and terms read on 2026-09-25.
- Previous check: none for this page (MailerLite's prices also appear in our Kit vs MailerLite comparison, checked 2026-09-20).
- What we will re-check: every step in both billing positions, Comfort's sending rule in all three places, and the free plan's numbers.
Who writes this
Smart Pick Desk is an independent site that compares tools for people who work online. We are not employed by, or partnered with, MailerLite, and we do not run MailerLite in our own business. What we do is read what each company publishes, write down the date we read it, and say plainly which parts we could not check. More: who the editors are and how we check a page.
We do not promise results. Nothing here is a prediction about what a tool will do for your list.